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Coaching Mastery Certificate Program

We are transitioning from the current all-in-one ACSTH version of Coaching Mastery (details below) to the new Level 1 Certificate version of Coaching Mastery (details here). The content is similar. The September 19th run of the current all-in-one version will have the option of receiving ACSTH training hours or adding a Level 1 Assessment for an additional $299 to complete the Level 1 Certificate. We'll explain the options and benefits during the course. Either way, you'll save $201 to $500 by joining September's program. —Keith Webb

(63 ICF ACSTH training hours with 10 Mentor Coaching hours) Register >>   中文

Professional level coaching training for Christian leaders.

Hi, I'm Keith Webb the founder of Creative Results Management. In the Coaching Mastery Certificate Program we deliver All-In-One ICF ACC™ coaching training.

You learn how to...

  • Dramatically increase your leadership impact
  • Learn the practical skills for developing and coaching others
  • Raise up effective leaders
  • Powerfully supervise people remotely

Why Coaching?

Coaching at its core is a series of intentional conversations. It’s a process which empowers a person to fully live out their calling.

Coaching is the most effective tool I have seen for developing people and helping them grow.

That’s why I created The Coaching Mastery Certificate Program. It’s everything you need to start your coaching journey. 

You may already know who I am through my book, The COACH Model For Christian Leaders

Over the past 15 years, I've built a global coaching training company dedicated to helping Christian leaders multiply their impact.

Whether you want to grow as a leader at developing your people or you would like to explore adding professional coaching to your career, this hands-on training that will fully equip you to coach others well.

"I use coaching skills all day long in my role managing 5 direct reports and working with the executive team. The intensive practice and learning in the Coaching Mastery Certificate Program equipped me to lead in an empowering way by asking good questions instead of always telling people my perspective & ideas. Since the training I’ve become a much better leader of leaders.”

Regina Bergeron
Chief Development Officer at TMS Global

We work with Christians in business, nonprofits, and those who just want to be better leaders. Our approach incorporates three strands which combine together to produce powerful results in the results of our participants. 

1. Christian

Courses are built on a Christian worldview and Biblical theology. You can coach anyone - Christian or not. We give you the tools to live out Christian values in Holy Spirit-empowered ways, at work or at home. 

2. Professional

The International Coaching Federation, examined our programs with a fine-tooth comb and approved all of them. What does this mean to you? It means you are getting the best professional coaching training available.

3. Practical 

We offer change tools you can immediately use. Not just theory, but flexible, powerful, and practical leadership skills. Our proprietary COACH Model® gets you into action right away. You practice real-world skills with expert feedback so you’re ready to make an impact in your world.

As a business owner, coaching went from an informal function to our main services. I needed professional training and International Coaching Federation certification. After looking at a number of programs, I chose the Coaching Mastery Certificate Program. It reinforced what I knew and skilled me up further beyond my expectations."  

Justin Setzer
Founder, Plan To Lead Inc.

The Coaching Mastery Certificate Program has been examined by the International Coaching Federation. They went over our program with a fine-tooth comb. The ICF approved the whole program as Approved Coach Specific Training Hours, which we call our All-in-One ICF ACC™ because it includes the training and mentor-coaching hours needed for an ICF ACC coach credential. Once you have your 100 client coaching hours, you can apply to the ICF through the easier ACSTH pathway.

More than 350 of our graduates have received an ICF coach credential. You can too!

What Does The Coaching Mastery Certificate Program Include?

We teach and practice with you everything you need to coach effectively.

The Coaching Mastery Certificate Program is made up of 10 plenary online sessions, followed by 5 two-hour small group sessions, and 2 individual mentor-coaching sessions with an instructor. At the end of 6 months or so, you will have completed all the ICF's training requirements for the Associate Certified Coach credential.

Live Online Training 

1. Ten plenary online sessions delivered over two weeks. Your road to becoming a professional coach starts with a hands-on, interactive coaching intensive. Topics covered...

    • Introduction to Coaching
    • Spiritual Dynamics in Coaching
    • Establishing the Coaching Relationship
    • Effective Listening
    • Asking Powerful Questions
    • Generating Feedback
    • Designing Action Steps
    • ICF Core Competencies and Code of Ethics
    • And More

2. Five two-hour online small group sessions, over the next three months. Immediately following the plenary sessions these small group classes are led by our instructor to further equip you.

  • Journey with your instructor and other participants
  • Continue to practice coaching, and receive feedback
  • Get practical coaching exercises to use with the people you coach
3. Two 90-minute individual mentor coaching sessions. To fine-tune your coaching after you've had a few months of practice, one of our instructors will meet with you one-on-one online. This learning process will move you forward and prepare you for your ICF ACC application, if you wish.

Included Resources

The Coaching Mastery Certificate Program uses proprietary materials designed to help you learn the mindsets and skills of coaching and use them in any conversation. 

We provide PDF copies for you to print for your use. If you're in the USA, we'll mail you printed copies.

You'll receive:

  • A copy of The COACH Model for Christian Leaders book.
  • The study guide for The COACH Model for Christian Leaders.
  • The COACH Model® Sheet with key questions.
  • The Coaching Mastery Certificate Program participant manual.

Bonus bundle: 

We help you learn the skills of finding people to coach with the Essential Market Bundle. These two online self-study courses are normally $497, but as a Coaching Mastery participant you receive them free. This material will help get started coaching other people, regardless of whether you will charge money or not.

"The Coaching Mastery Certificate Program was an explosive time of learning, awareness, and growth. I feel more free to listen to the Holy Spirit as I coach. I already have six coaching clients. This for me has been such turn around. Though I live in the Netherlands, I could attend because it was online."

Veena Joseph
Forerunners Consulting and Coaching

The First Step To Multiplying Your Impact is a Click Away!

The Coaching Mastery Certificate Program is great leadership training, and great professional coaching training. More than 2,000 other Christian leaders have already benefited from this training, and now you can too.

Are you ready to get started? Reserve your place now! We provide all the training and resources you need to learn to coach at a professional level. You get access to all the material for as long as you need.

The Coaching Mastery Certificate Program is just $3,247 for the complete program, including everything listed above.

BUT … if you register for the Coaching Mastery Certificate Program now, you can join for just $2,997, a savings of $250!

Need payments? We've got you covered. Our Payment Plan Registration is $747, with five additional monthly payments of $500. 

Need to raise the money? Download a sample fundraising letter to adapt and send to your donors. Many others have done this successfully.

Reserve Your Place Now


Total ICF-Approved Training Hours (ACSTH) 63 hours
10 plenary sessions online training with coaching experts
275+ page manual
Use The COACH Model®
Downloadable worksheets, coaching tools, sample client agreements
Meets the ICF's training hours requirement for an ICF ACC
5 two-hour teleclasses; one every two weeks
Downloadable audio recordings of teleclasses
3 hours one-on-one with an Instructor
10 total qualified mentor-coaching hours
Meets the ICF's mentor-coaching requirement for an ICF ACC
5 observations of your coaching with Instructor feedback
The Essential Marketing Bundle for free
Flexible Covid19 cancellation and make-up policies  
Standard Registration $3,247
Early Registration - 30 days before


Choose Your Program and Enroll

Click on "Enroll Now" to see all the dates and times.

Begins September 19, 2022 
(from 8 AM Seattle, 17:00 Paris)
Early Registration until Sept 9.
With Dr. Keith Webb, PCC, Lori Webb, PCC, & Claire Buswell, PCC

线上 (时间适合亚洲和太平洋时区)
2022 年 10 月 3 日 开始
早鸟注册优惠至 9 月 19 日
导师:Richard Lim, PCC

Check out the new Level 1 Coaching Mastery Certificate Program. Courses begin in October.

August 2022 Update

The existing Coaching Mastery Certificate Program is all the training and mentor coaching hours needed to apply for an ICF ACC coach credential through the ACSTH application path. Beginning in October, we are transitioning to the new Level 1 Coaching Mastery Certificate Program. The difference between an ACSTH certificate and a Level 1 certificate is that in a Level 1 certificate we do a Level 1 Assessment of your coaching. With either certificate type, you can get an ICF ACC.

The good news is, the September Coaching Mastery participants will have the opportunity to add a Level 1 Assessment for $299 to receive a Level 1 Certificate for completing both Coaching Mastery and the Assessment. Overall, the total cost is $200 less than the new Level 1 version of Coaching Mastery. Join September's program with the confidence you're getting the best of both now and our future programs. I'll give you all the details in the course. —Keith Webb

Need to miss a session or two? No problem! We have recordings
for what you miss. Contact us if you'll miss more than 4 sessions.

Satisfaction Guarantee

If you attend the training and at any time in the first two plenary sessions of the program determine that we haven't delivered as promised, email me at help@crmcoaches.com and I will promptly refund your money.

No problem. No questions asked. You have my word on it.

Questions I'm Frequently Asked

If we were face-to-face over a cup of coffee, I would answer all your questions about the Coaching Mastery Certificate Program. But since we’re not, let me do the next best thing …

Here are the top questions I get asked most frequently, and my answers. Once you are done reading, scroll back up and register. I hope to see you soon!

Q: I work in a business, not a nonprofit, is Mastery relevant to me?

A: Yes! The mindsets, skills, and tools we teach can be fully utilized in a business environment. We teach from a Christian worldview, but our coaching processes can be used with or without Christian language. Many Coaching Mastery graduates coach in their companies and make a big impact. Our training will help you be a more empowering manager and develop the leadership capacity of those you coach.

Q: Are all the trainings remote through video conferencing? 

A: Currently all instruction and events are online using Zoom video conferencing. We saw significant increases in participation and enrollment when we removed the cost of travel required for on site training. Utilizing breakout rooms for small groups and 1-on-1 coaching has also netting the same impact and insights of in-person events. 

Q: Are there any scholarships available for nonprofit folks?

A: Not individually. We keep our operating costs low so our program fees are as reasonable as possible. Still, it can be a challenge for some. Many nonprofit folks have raised the money that they needed to attend our programs through their prayer and financial supporters. Download this sample fundraising letter.

Q: How long has Creative Results Management been around?

A: Our first professional Christian coaching program was in October of 2006 in Chiang Mai, Thailand. Since then, we've held more than 90 professional-length programs (60+ training hours) around the world with more than 2,000 participants. When you include shorter 1, 2, and 3 day trainings, we've trained more than 13,000 people just in 2017-2020.

Q: Why is International Coaching Federation (ICF) approval such a big deal?

A: Credentials are only as good as the association behind them. The ICF's requirements are rigorous and highly respected. Our participants want the highest standard, and we help them get there with the ICF. The Coaching Mastery Certificate Program is approved by the ICF as an ACSTH program. It meets the training and mentor-coaching requirements for ICF membership and the Associate Certified Coach (ACC) designation.

Q: I've heard about other coaching associations, why isn't your training accredited by these too?

A: There are many smaller coaching associations out there. We align with the world's largest and most international coaching association - the International Coaching Federation (ICF). We're also a member of the Christian Coaches Network International.

Q: When I graduate from Coaching Mastery do I automatically get an ICF credential?

A: Upon graduation you will have met the training and mentor-coaching qualifications for the ICF Associate Certified Coach. The ICF also requires 100 client coaching hours and a multiple choice exam. We will show you how to apply through the easier ICF ACC ACSTH application process. More than 350 people have received an ICF ACC, PCC, or MCC credential with our training hours.

Q: What qualifies your instructors to teach coaching?

A: Creative Results Management instructors are first of all practitioners. They bring decades of on-field work & ministry experience and personal mastery in coaching and training. They work and live all around the world. All our coach instructors are Credentialed Coach Members of the ICF. Several of our instructors serve as leaders on their local ICF chapter boards. Click to see the instructors.

Q: Are the instructors successful coaches?

A: Yes, and recognized by their peers as such. See above.

Q: What coaching credentials do the instructors have?

A: All faculty are a minimum of ICF Associate Certified Coach who has renewed their credential at least once, most are Professional Certified Coach and Master Certified Coach.

Q: How much of the training is voice-to-voice vs independent or self-directed?

A: All of the Coaching Mastery Certificate Program's training hours count as ICF Core Competency training and approved as ACSTH.

Watch out for organizations that count self-study, independent work, or client coaching hours as coach training hours. The ICF and other coaching associations only count live voice-to-voice instruction as training hours. Don't be disappointed to learn later that your coaching training doesn't count toward and ICF credential.

Q: What support does Creative Results Management offer Coaching Mastery graduates?

A: Our website allows participants to login and track their progress throughout their program. They are able to create a profile, interact with other participants and graduates, and access bonus training materials and resources. 

We offer Elective Courses as teleclasses on topics that will further equip and support you. You can even purchase a license to train our 1-3 day version yourself.

Q: What if I this training doesn't meet my needs?

A: No problem. If you attend the training and at any time during the first 2 plenary sessions of the program determine that we haven't delivered as promised, I will promptly refund your money. You have my word on it. (See my satisfaction guarantee above.)

Q: What's your Coronavirus (COVID-19) Policy?

A: For those who enroll in Coaching Mastery or Coaching Excellence, should you become sick and unable to finish in a timely way, we are suspending the $250 late graduation fee and will accommodate changes in teleclass make-up and mentor coaching appointments through December 31, 2022. For those in Elective courses, listen to the recordings for the missed sessions (up to half the sessions) and email to let us know you did. We have contingencies in place to continue online classes even if the Instructor becomes ill.

Q: What if I have a question or need support?

A: We are here to help. Simply email me at help@crmcoaches.com.

Join the Coaching Mastery Certificate Program


Keith WebbIf you're a Christian leader and want to multiply your impact, we can help. I developed The COACH Model® and our ICF-approved Christian coaching training to help you achieve organizational results while simultaneously developing people.

Since 2005, we led leadership development and coaching processes in more than 30 countries from over 350 organizations. In the past 3 years, we trained more than 10,000 leaders in coaching skills.

Learn more about us »



We work remotely to keep rent from raising the price of our coaching training. The best way to contact us is via email. We can give you a call, if you wish.

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