Welcome To Creative Results Management

Hi, I'm Dr. Keith E. Webb, founder of Creative Results Management. Since 2005, we've equipped Christian leaders to multiply their impact through coaching.

Let me share how we got started. For 20 years I lived and ministered in Japan, Indonesia, and Singapore. My vision was huge. Implementing it was frustrating. As a leader, I didn't feel I was effective at helping my teammates develop. I was too busy. When I did help I was too directive, just telling them what they should do.

One day God showed how I needed to change. Rather than being to quick to teach and advise, I began to ask powerful questions and listen. Jesus said, "But the Advocate, the Holy Spirit, whom the Father will send in my name, will teach you all things and will remind you of everything I have said to you," John 14:26. 

What I noticed was, the answers to my questions were the things that God had put in their hearts. By asking questions, I was drawing out what the Holy Spirit put in!

This practice developed into a process called The COACH Model®. I found that if I asked the right kind of questions and listened, people would find their own solutions, move forward, and develop new capabilities in the process.

I've since written a few books about this process including The COACH Model for Christian Leaders and Coaching In Ministry, and developed International Coach Federation-approved coaching programs. In fact, all of our coaching training is approved by the ICF as ACSTH training. 

As one of the largest Christian training organizations focused on coaching, each year we train thousands of Christian leaders around the world to lead with practical coaching skills through our unique, experiential training programs. 

I don't work alone. Our team of instructors are, above all else, experienced. They bring decades of ministry experience, personal mastery in coaching, and training excellence. Each is seasoned by the work they do around the world.

Our training incorporates a faith-based perspective to serve Christian leaders. 

  • We believe God, who remains actively engaged with humanity, created each person with a unique purpose. 
  • We believe that practicing a coaching style of helping and developing others is one of the most effective ways of living faith ideals.
  • We believe life-long adult development is beneficial to individuals, organizations, and cultures. 

Our training incorporates the best of adult learning practices. Moving from instructor-focused, authoritarian instructional practices, we incorporate self-directed, communal, experiential learning. Lecture is kept at a minimum, while discussion, practice and application are maximized. The results are people who can actually coach.

If you're ready to multiply your ministry impact, consider coaching training with us.

Why We Need Both Mentors & Coaches - Free Resource!

One of the biggest challenges we face in ministry today is developing more leaders. 

In this quick reference guide, Dr. Keith Webb outlines three significant differences between mentoring and coaching and how we can apply them in our ministry leadership today.

Click here to get your free copy.

Our Clients

We have trained over 10,000 people from more than 350 organizations. Here are a few of them: 

  • Africa Inland Mission International
  • Agape Europe
  • Allianz Mission
  • Asian Access
  • Athletes in Action
  • Catholic Charities Hawaii
  • Christian Associates International
  • Church Planters of the Rockies
  • Church Resource Ministries
  • CRM Australia
  • Cru
  • Dalat International School
  • European Christian Mission
  • Evangelical Covenant Church
  • Forge
  • Frontiers
  • Fuller Theological Seminary
  • General Baptist Convention
  • Grace Brethren International Mission
  • Greater Europe Mission
  • Habitat for Humanity
  • IMB
  • Impact Campus Ministries
  • International Students, Inc.
  • Latin America Mission
  • Microsoft
  • Mission Aviation Fellowship
  • Member Care International
  • Mission Society
  • Mission to Unreached Peoples
  • Navigators
  • New Mission Systems International
  • OCI
  • OMF
  • Pioneers
  • Salvation Army
  • Saturate
  • SEND
  • SIL
  • SIM
  • TEAM
  • Vineyard Missions
  • WEC International
  • World Outreach International
  • World Team
  • World Vision
  • WorldVenture
  • YWAM


Keith WebbIf you're a Christian leader and want to multiply your impact, we can help. I developed The COACH Model® and our ICF-approved Christian coaching training to help you achieve organizational results while simultaneously developing people.

Since 2005, we led leadership development and coaching processes in more than 30 countries with over 350 organizations. In 2019 alone, we trained more than 3,550 leaders in coaching skills.

Learn more about us »



We work remotely to keep rent from raising the price of our coaching training. The best way to contact us is via email. We can give you a call, if you wish.

Monday - Thursday 9am to 5pm (Pacific time)

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Creative Results Management.
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